The No.1 Boutique for F1®.
Our new name comes with a new, more comprehensive identity of who we were, who we are and where we are going...
We cater to the FAN but it all started in A BOX!
The name was born out of our first shops at La Ronde Amusement Park in the 1970's, where we traded from vending kiosks and provided products for families where FUN was and still is our BUSINESS.
Concept stores built from shipping containers, Pop Up Stores, Live Events Kiosks, Music Festivals Mobile Carts, Hockey Game Fast Food Vending, Race Track Tents, Trade Show and Car Show Displays, The World Youth Day Gift Shop, you name it, we've done it all!
What does all these shops have in common, they all have in some shape or form resembled a: "box" but we also gave a nod to the Formula 1™ drivers that we love: BOX! BOX! BOX! You guessed right, that is the call out when drivers need to come back to the pits.
and well, the GP is for GRAND PRIX™ which we will use depending on the mutli-sports event we attend.
While our rebrand represented a chance to align our look and feel with the growth of the family business Internationally, it was also a chance to fix some flaws.
Same family business values that you love!
New website, cleaner intuitive sleek design, easier payment checkout, responsive and social media driven and a better in shop experience.
A natural evolution of our brand, where we share our passion for racing, hockey, soccer, baseball and so much more.
Enjoy the ride. It was built only for you, the Petrol Heads, the Ultras, the Hockey Mom and the real sports fan in mind.
As usual, our products are 100% authentic or your money back guarantee!
No questions asked.
That's a promise.
Max, Silvia, Annie, Fortuna, our 4 children, Frida, Denisse & Alexa.
Hasta la proxima!
Made in Montreal with Love.