{"product_id":"ayrton-senna-brazil-f1-helmet-pvc-armband-bracelet-yellow-wristband-fanabox","title":"Ayrton Senna Rio 2016 Olympic Games \"On the Wrist of Brazil\" \"No Pulso do Brasil\" AR Armband Bracelet Wristband - FANABOX","description":"\u003ch1\u003e\u003cspan\u003eAyrton Senna Rio 2016 Olympic Games “No Pulso do Brasil” Collectible Wristband – Brazil\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAn extraordinary piece of Ayrton Senna history. One legendary Brazilian victory. One nation united by the dream of winning gold at home.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eofficial Ayrton Senna “No Pulso do Brasil” collectible silicone wristband\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, originally created in 2016 by the Instituto Ayrton Senna to inspire Brazilian Olympic and Paralympic athletes competing at the Rio 2016 Games.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than a Formula 1™ souvenir, this historic yellow bracelet represents an unforgettable connection between Brazil's greatest racing legend and a new generation of athletes determined to make their country proud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by Senna's iconic yellow, green and blue racing helmet, this special commemorative wristband was part of an innovative augmented reality campaign that brought his extraordinary fighting spirit to life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA genuine collectible from the original 2016 campaign, now available at FANABOX in Montréal, Canada.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Legendary 1991 Brazilian Grand Prix: Where the Story Began\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOn March 24, 1991, Ayrton Senna achieved one of the most emotional victories in Formula 1™ history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRacing at Interlagos in São Paulo, in front of his home crowd, Senna battled serious gearbox problems, physical exhaustion and agonizing muscle cramps to win the Brazilian Grand Prix for the very first time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt was more than a racing victory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt was the realization of a lifelong dream: winning on home soil and bringing immense pride to the Brazilian people.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTwenty-five years later, as\u003cstrong\u003e Brazil prepared to host the Olympic Games \u003c\/strong\u003efor the \u003cstrong\u003efirst time\u003c\/strong\u003e, that unforgettable triumph became the inspiration for something extraordinary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSenna's determination would once again represent Brazil — this time on the wrists of its Olympic and Paralympic athletes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cem\u003eNo Pulso do Brasil\u003c\/em\u003e: Senna's Message to a Nation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCreated by the Instituto Ayrton Senna in partnership with J. Walter Thompson and animation studio Le Cube, the 2016 \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNo Pulso do Brasil\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e campaign was designed to inspire athletes preparing for the biggest competitions of their lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bracelet carried three powerful Portuguese words:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eGARRA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Grit, courage and fighting spirit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDETERMINAÇÃO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Determination.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSUPERAÇÃO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Overcoming adversity and surpassing one's limits.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThese were not merely motivational words. They reflected the qualities that defined Ayrton Senna throughout his remarkable career.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe campaign connected Senna's passion for Brazil with athletes striving to achieve their own historic victories before their home crowd.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor many participants, the experience was deeply emotional, recalling the national pride and inspiration that Senna continues to represent.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e(AR Capabilities) Augmented Reality: When Senna's Helmet Came to Life\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWhat made this bracelet truly extraordinary was its innovative use of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eaugmented reality (AR) technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn 2016, athletes could point a smartphone or tablet running the dedicated \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNo Pulso do Brasil\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e application at the helmet design on their bracelet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe application recognized the helmet artwork and triggered a moving animated experience that appeared over the wearer's arm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing authentic recorded audio of Ayrton Senna, the animation recreated his heroic 1991 Brazilian Grand Prix victory, bringing his message of perseverance and national pride directly to the athletes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe project combined physical memorabilia, animation, technology and sporting history in a uniquely emotional experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe campaign subsequently received a prestigious \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSilver Lion at the 2016 Cannes Lions International Festival of Creativity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant collector's information:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The original augmented reality application is no longer offered as an active feature or app with this product as it was created 10 years ago. This listing is for the authentic physical collectible bracelet only. No functioning AR application or digital activation is included.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWatch the Original Campaign: See How the Athletes Reacted\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=X9brFy8QMkg\"\u003e\u003cstrong\u003e\u003cspan\u003e▶ WATCH: Ayrton Senna's Message to Brazilian Olympic Athletes — #NoPulsoDoBrasil \u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003eCopyright © 2016. All rights reserved by the Ayrton Senna Foundation® and Senna Official®. This video is used for depiction purposes only. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover the original campaign video and witness the emotional reactions of Brazilian athletes receiving Senna's inspirational message.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatured athletes include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAna Marcela Cunha\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Open-water swimming champion, who later won Olympic gold at Tokyo 2020.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFrancisco Barretto Júnior\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Brazilian Olympic artistic gymnast and Rio 2016 horizontal bar finalist.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFelipe Kitadai\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Olympic bronze medalist in judo at London 2012.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFernando Reis\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Brazilian Olympic weightlifter and three-time Pan American Games champion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAlan Fonteles\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — Brazilian Paralympic sprint champion and London 2012 gold medalist.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWatch how this remarkable project came to life and why Senna's legacy continued to inspire Brazilian athletes more than two decades after his passing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA Historic Collectible for True Ayrton Senna Fans\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eUnlike ordinary contemporary F1™ merchandise, this wristband has a documented connection to an important moment in Brazilian sporting history and hand curated by the FANABOX™ owners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOriginally released in 2016, it commemorates the first Olympic and Paralympic Games held in South America and celebrates the enduring legacy of one of Formula 1's greatest champions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor Ayrton Senna collectors, Brazilian motorsport enthusiasts and Olympic memorabilia collectors, it represents a meaningful connection between two generations of sporting excellence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA physical reminder of the determination, courage and pride that made Senna a national hero.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Details \u0026amp; Authenticity\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ayrton Senna No Pulso do Brasil | Olympic Collectible Wristband\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOriginal campaign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rio 2016 Olympic and Paralympic Games\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ayrton Senna\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCampaign organizer:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Instituto Ayrton Senna\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct reference:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 70104-002\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Flexible silicone\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yellow with green and dark blue detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDesign:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by Ayrton Senna's iconic racing helmet\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEmbossed message:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Garra, Determinação, Superação\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSize: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eAdult\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOriginal feature:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Augmented reality experience (no longer active)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCondition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Original 2016 collectible; condition as shown in product photographs\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShips from:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Montréal, Québec, Canada\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable in Canada at FANABOX\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOriginally introduced to celebrate Brazil's historic Rio 2016 Games, this official campaign wristband is now available to collectors through \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFANABOX™, Montréal's bespoke motorsport and Formula 1™ merchandise boutique\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCanadian customers benefit from domestic shipping, while international collectors can discover a distinctive piece of Brazilian racing and Olympic history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOwn a tangible reminder of Ayrton Senna's enduring legacy — and the extraordinary moment his fighting spirit accompanied Brazil's athletes on home soil.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eNo Pulso do Brasil — On the Wrist of Brazil.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eGarra. Determinação. Superação.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOriginal 2016 Edition — With Original Packaging \u003cmeta charset=\"utf-8\"\u003ePaperboard backing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA rare opportunity to own an original piece of Ayrton Senna's Rio 2016 Olympic legacy.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis authentic campaign-era \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNo Pulso do Brasil\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e wristband comes complete with its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoriginal 2016 packaging\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, preserved a decade after the historic Rio Olympic and Paralympic Games.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike modern commemorative reproductions, this is an original collectible from the historic 2016 campaign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnly one original-packaging example currently available at FANABOX.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdeus Ayrton Senna. Forever an inspiration. Sempre Senna. \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ayrton Senna","offers":[{"title":"Default Title","offer_id":67646919672041,"sku":null,"price":149.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/9827\/6168\/files\/Official_Ayrton_Senna_F1_Helmet_Brazil_Design_Silicone_Wristand_Yellow_156649-1200.png?v=1791575729","url":"https:\/\/fanabox.com\/products\/ayrton-senna-brazil-f1-helmet-pvc-armband-bracelet-yellow-wristband-fanabox","provider":"FANABOX™","version":"1.0","type":"link"}