Collection: BMW Motorsports

Welcome to our Canadian BMW M fanwear based store, where you will find a large selection officially licensed BMW lifestyle merchandise. For your convenience, We are located in the picturesque harbour front old town named Old Montreal, Quebec. In this category, you will find rare items, souvenirs, unique gifts and accessories from the DTM (Deutsche Touring Car Series - Deutsche Tourenwagen Masters and DTM Champion Bruno Spengler) and officially licensed souvenirs (e.g. (t-shirts, hats sweaters, hoodies, rain jackets, spring-summer & fall-winter jackets, polos, backpacks, holdalls, flags etc. and great gifts for the Bavarian Motor Werks petrol head lover in your family or friends.

Why do we see the BMW logo with an M? well, it is also known as M-Technik or just "M" (for Motorsport) was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicles portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany. In essence, when you see the M badge, it means this car is the most complex machine and powerful of the series.