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    Ayrton Senna da Silva - In Life, unbeatable; in death, irreplaceable.

    This product category allows you to own a little piece of the Brazilian motor racing legend. All of our officially licensed products are from the Ayrton Senna Foundation. A "Senna" hologram seal of approval is distinctively displayed on all the products that you purchase from us. Your guarantee that you are buying 100 % legitimate merchandise, as we are an authorized and privileged retailer in Canada. 

    Furthermore, when you purchase a Senna product inaugurated by Vivian Senna, his sister, you contribute and make a difference for a better youth in Brazil. The Institute counts on these means of funding to continue Senna's legacy, and 100% of royalties from the licensing program of the Ayrton Senna© and Senninha© trademarks go back to his cause which promote shared social responsibility that is transforming the reality of millions of children.
    17 products