2006 Felipe Massa Scuderia Ferrari F1™ Team 248 #6 1:43 Altaya Model Car - Red

This 1:43 scale Altaya die-cast model faithfully reproduces Felipe Massa’s Ferrari 248 F1™ #6 from the 2006 Formula 1™ season, a car that defined the peak of Ferrari’s engineering and racing dominance. Featuring authentic Scuderia Ferrari Marlb.-inspired livery, this miniature model captures every aerodynamic curve and dissimulated title sponsor detail that made the 248 F1™ an icon on the grid.

Engineered with high-precision die-cast metal construction, it offers the visual realism and durability that collectors demand, making it a must-have piece for Ferrari fans, Formula 1™ collectors, and motorsport historians alike.

The Story Behind the “Red & White” Subliminal Livery

The white, blurred-out design later known as the barcode, seen on Ferrari’s F1™ cars during this era, was a subtle nod to the original tobacco branding, cleverly designed to resemble the Marlb. logo at high speed. This creative workaround allowed Ferrari and Philip Morris International (PMI) to comply with global tobacco advertising bans while maintaining brand association.

Controversy and Legacy

In 2010, the European Public Health Commissioner criticized the remarkable marketing prouesse as “subliminal advertising.” Although Ferrari denied any wrongdoing, they ultimately removed the design. They replaced it with neutral graphics, a move that marked the end of an era and foreshadowed Ferrari's later branding efforts, such as the Mission Winnow (MW) campaign, which was also debunked.