About Us

Established in 1994, FANABOX is a family-owned retailer of officially licensed race related merchandise, sports wear and beyond.It's the product of a lifelong dream that became reality.

When you enter our officially licensed motorsports store located in beautiful Old Montreal, you can feel the authentic passion as soon as you set foot through the doors. Large slick racing tires spread out throughout the shop, still with fresh groove marks from the Circuit Gilles Villeneuve. Vintage and retro driving suits, helmets, signed memorabilia, driver photos, rare posters and commissioned lithographs adorn the walls.

Since its inception in 1994, FANABOX has been a cherished, family-owned retailer that specializes in offering a remarkable selection of officially licensed race-related merchandise, sports attire, and much more. It is the embodiment of a lifelong aspiration that has transformed into a cherished reality. As you step into our prestigious motorsports store, nestled in the picturesque heart of Old Montreal, a distinct ambiance greets you with open arms. The air is infused with an undeniable sense of authentic passion, resonating through every corner and aisle. Iconic racing tires, bearing fresh groove marks from the legendary Circuit Gilles Villeneuve, are thoughtfully arranged throughout the premises, immersing you in the very essence of the racing world. Adorning the walls, you'll discover a captivating array of curated exclusive motorsports merchandise, vintage and retro driving suits, helmets, distinctive diecast models, autographed memorabilia, striking Formula One™ driver photographs, rare vintage posters, and meticulously crafted commissioned lithographs.

We strive to capture and convey this very same genuine passion through our carefully crafted communications.
However, if you ever find yourself in the vicinity during the Canadian Grand Prix, we extend a warm invitation to experience our store firsthand. There is no greater joy for us than personally welcoming you into our world of motorsports excellence.

Discover the heart and soul behind FANABOX

Stemming from a 30 year old family business tradition, the dynamic sibling duo Annie and Max, wear their passions on their sleeves — often hauling long hours of hard labour during the Canadian Grand Prix and racing events throughout Europe, the United States, and Mexico.

Emerging from a rich, 30-year family business tradition, Annie and Max, a dynamic sibling duo, exude their steadfast passion for racing at every turn. With sleeves adorned by their racing hearts, they devote countless hours to immersing themselves in the electric atmosphere of the Canadian Grand Prix and prestigious racing events across the World.
Annie and Max embody the very spirit of motorsports, fueled by an insatiable hunger to push boundaries and surpass limits. Their endeavors evolve into an exhilarating adventure, where the roar of engines reverberates through iconic circuits like the legendary Circuit Gilles Villeneuve and the pulse-pounding spectacles of iconic racetracks.
Each experience ignites their love for the sport, becoming a catalyst for their ongoing journey. Their unwavering dedication and unyielding commitment propel them to create a platform where fellow racing enthusiasts can share in the excitement.
Thus, FANABOX is born—an exquisite collection of officially licensed race-related merchandise and hard finds that encapsulates the essence of their remarkable odyssey. Every item offered holds a piece of their racing memoires, capturing the very energy that courses through their veins. Beyond the borders of their beloved Canada, Annie and Max embark on a global pursuit, forging connections with like-minded racing aficionados and immersing themselves in the diverse tapestry of racing cultures.
From the historic circuits, where traditions intertwine with speed, to the adrenaline-fueled road circuits and new venues of the vibrant upcoming racing scenes in glitz and glam of the United States, they leave no avenue unexplored in their relentless pursuit of racing excellence.
Together, Annie and Max have shared an extraordinary bond, one that extends beyond their shared passion for motorsports and fashion.
As Annie now embarks on a new chapter of her life, embracing married life overseas, her brother Max lovingly wishes her well. He cherishes these special moments and wants her to know that she will always hold a special place close to his heart. Though she may be far away, Annie will never forget her friends and fans in Montreal. The Canadian Grand Prix, the métro Jean-Drapeau, the soul of her racing journey, will forever remind her of their late father, the biggest F1 fan of all.
Annie's love for the sport and her connection to her mother, Fortune who still holds the fort on St-Paul street in Old-Montreal, her family will always bring her back to the place she calls home.
As FANABOX continues to flourish worldwide under Max's guidance, he carries with him the memories of their shared experiences and the spirit of their father's personal sacrifices to succeed no matter what it takes…
Annie may have embarked on a new adventure, but her presence will forever be felt in the racing community they both hold dear as she always comeback just in time for the marquee event. So, expect to see her soon…as this family is united like the tarmac where “Salut Gilles” is encrusted on the start and finish line.

Who Is Annie? Annie is this beautiful sunshine — a kind hearted lively gal that is always ready to meet and greet you with a smile. She’s also a graduate in Interior Design who loves fashion & art and has a knack for choosing the latest trends. Annie is responsible for orchestrating our collections and helping us to continually improve and pave the way for new motorsport apparel trends in Montreal and beyond.

Annie is a walking ray of sunshine, a burst of joy wrapped up in human form! With a heart of gold, she's always eager to shower you with smiles and good vibes. A vivacious gal, bouncing around with endless energy, spreading happiness wherever she goes. But wait, there's more to Annie than her contagious positivity! She's a graduate in Interior Design, with an eye for fashion that could make even the trendiest fashionistas jealous. She's got this supernatural ability to spot the hottest trends before they even hit the runway. It's like she has a direct line to the fashion police! Annie's role is crucial in our team. She's the mastermind behind our mind-blowing racing collections, orchestrating every detail with a finesse that would make Mozart or Enzo Ferrari proud. She's the engine that keeps our motorsport apparel revolution running smoothly. Her creative prowess and dedication are not confined to Montreal alone. No, no! Annie is a trailblazer, constantly blazing a colorful path of style across the globe. So, if you ever stumble upon Annie, be prepared to have your day instantly brightened. Her happy-go-lucky nature and impeccable taste will leave you feeling like you just discovered a pot of gold at the end of a rainbow or just plain and simply said, a faithful friend lending her ear just to listen and heal. Embrace the sunshine that is Annie, and let her whisk you away into a world of laughter, fashion, and never-ending happiness!

Who Is Max? Max graduated in Psychology with a marketing background, he is what we call, a petrol head and has been a race "aficionado" since the early nineties — like an infectious virus that was passed on from his father.

Max is a passionate individual with a graduate degree in Psychology and a strong background in business and marketing. His love for racing and speed was passed down to him by his late father, igniting a deep fascination since the early nineties, as he was a reporter for racing events. Max's visionary nature is evident in his admiration for Formula One™ and his relentless pursuit of all things fast. Since 2001, he has been the youngest distributor of the Scuderia Ferrari Collection and Jacques Villeneuve specializing in Formula 1™ merchandise. Recently, he achieved another milestone by becoming the exclusive distributor of a highly sought-after exotic car brand in North America. This prestigious role reflects his expertise and dedication to providing exceptional products to motorsports enthusiasts nationwide. Max's influence extends beyond his role as a fan, retailer and distributor. He has also cultivated a thriving online community of over 40,000 fervent racing fans since 1994 and petitioned to “Save the Canadian GP’ when it was axed from the calendar the 2009 schedule in October as three levels of government were left scrambling to get it back. Through his active presence at the store and as a content creator on social media, he engages with fellow racing enthusiasts, sharing valuable insights and fostering visionnary discussions. Max's entrepreneurial endeavors also extend to the hospitality industry, as his family ran a Mediterranean cuisine restaurant in Old Montreal. With fluency in many languages, he has leveraged his multilingual proficiency to forge connections with F1™ Teams and Drivers and explore an array of business opportunities the world over. As an avid traveler, Max has enriched his understanding of diverse motorsports cultures and markets, making him an asset to the local business community in Montreal, and especially in the Old Town dubbed "Le Vieux-Montréal."

Hugs, Abrazos! Oh, we almost forgot, Hablamos Español e Italiano et le Français bien sûr!