We're officially launching a new brand identity for the family business company: FANABOX™
Fanabox™.
The No.1 Boutique for F1®.
Our Story:
Our new name comes with a new, more comprehensive identity.
We cater to the FAN but it all started in A BOX!
The name was born out of our first shops at LA RONDE Amusement Park in the 1970's, where we traded from kiosks and provided an array of fun products for families.
Container Concept stores,, Pop Up Stores, Festival Tents, Sports Booths and Trade Shows. You name it, we've done it!
What does all these shops have in common, they all have in some shape or form resembled a: "box" but we also gave a nod to the FORMULA 1™ drivers that we love: BOX! BOX! BOX! You guessed right, that is the call out when drivers need to come back to the pits.
Henceforth, FANABOX™
and well, the GP is for GRAND PRIX™ which we will use depending on the mutli-sports event we attend.
While our rebrand represented a chance to align our look and feel with the growth of the family business Internationally, it was also a chance to fix some flaws.
Same family business values that you love!
New website, cleaner intuitive sleek design, easier payment checkout, responsive and social media driven and a better in shop experience. That's a promise! Max, Silvia, Fortuna, Annie and our staff.
